X Marks the Spot: Engaging and Converting GenX and Millennial Prospects

Thursday, February 13, 2020 | 2PM - 3PM ET

While Gen Z is all the rage, savvy enrollment managers understand that high growth opportunities exist by focusing on growing graduate, online and degree completion initiatives. The challenge, of course, is reaching Millennials and Gen Xers proves to be difficult given their fragmented schedules and media preferences.

This presentation will uncover:

  • The most recent data for understanding the mindset of graduate, adult and online learners
  • Recent data on media consumption to guide demand generation activities
  • Recommendations for video and chat strategies that allow you to be consistently available without working 24/7/365

Register now to receive your link to the live presentation as well as other great on-demand content.

About the presenter:

MMarie Elliotarie Elliott is a recognized leader in adult learner engagement; most recently serving as Associate Director of Admissions at Saint Mary-of-the-Woods College (IN) where she oversaw graduate student recruitment. Marie has also served as an International Credential Coordinator and Admission Counselor at Indiana State University as well as an Admission Counselor at Saint Joseph’s College of Indiana.

Marie holds a Bachelor’s Degree in Communication Studies from Manchester University and a Master’s Degree in Leadership Development from Saint Mary-of-the-Woods College.