Location: Remote
Company: Medlive — A PlatformQ Health Brand
About Medlive:
Medlive —A PlatformQ Health Brand is the leader in learner engagement and educational design for clinicians, patients, and caregivers seeking dynamic, up-to-date, accurate medical education. Medlive provides trusted digital education in partnership with leading societies, associations and advocacy partner organizations (such as NORD, AAFA, LUGPA, KDIGO, GBS-CIDP Foundation), empowering learners to make informed medical decisions that lead to better health outcomes.
Visit Medlive.com for more information.
Social media plays an essential role in bringing learners to our programs and expanding our brand awareness in the marketplace. The Social Media Specialist will assist with developing and executing a social media strategy that drives patient and HCP participation in our educational programs.
Primary responsibilities:
- Assist with managing our portfolio of social media accounts (Facebook, LinkedIn, Instagram, Twitter, TikTok)
- Serve as PlatformQ Health’s voice on our social channels, engaging in dialogue and answering questions where appropriate
- Design, create, and manage organic and paid campaigns, content, and collateral targeting various segments across our learner audiences
- Monitor trends in social media tools, applications, channels, design and strategy
- Explore new channels, tactics, and opportunities to strengthen our reach and engagement
- Tracking and reporting on social media engagements & campaigns
Qualifications:
- Knowledge of theories, principles, and concepts acquired through completion of a Bachelor’s degree in Business Administration, Marketing or a related field
- 2-5 years of experience in a social media role (experience targeting patients and/or HCPs is a plus)
- Strong communication and copywrite skills
- Deep interest in current and emerging social media and digital marketing strategies
- Creative and innovative thinker with a solutions-oriented approach
- Strong design skills – video editing is a plus
- Understanding of social advertising (Facebook Ads Manager, LinkedIn advertising, etc.)
- Organized and able to work in a fast-paced environment with regularly shifting goals and deadlines
- Ability to work simultaneously as part of a team to execute on multiple projects that involve various internal and external partners
If this sounds like you, please apply.
Know someone else who might be a good fit? Please feel free to share this description with them.