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Go-to Market Strategies for a Successful Drug Launch: Best Practices for Engaging Providers and Patients

Go-to Market Strategies for a Successful Drug Launch: Best Practices for Engaging Providers and Patients

/ Blog, Insights, Uncategorized
A strong pharma product launch can help bolster a drug’s performance over its lifecycle. Most new drugs continue with the revenue trajectory achieved at launch. An analysis by the Deloitte Center for Health Solution found roughly 80 percent of products that met or exceeded initial expectations continued their success rate in subsequent years. That’s why educating physicians quickly in the early months of a product launch delivers a notable advantage. Read More
Winter Newsletter - Sharing the latest in partnerships news

Winter Newsletter – Sharing the latest in partnerships news

/ Blog, News
Education is at the heart of everything — from launching new screening protocols, to releasing new medications, to enhancing patients’ quality of life. As we enter the New Year, our CEO, Robert Rosenbloom took the time to reflect back on 2021 and impact we’ve had on patients, clinicians and caregivers. Read More
#ASH21 Day 4 Recap: Presidential Symposium and late-breaking abstracts

#ASH21 Day 4 Recap: Presidential Symposium and late-breaking abstracts

/ Blog, Insights
As our #ASH21 blog comes to a close, the hematology community has much to look forward to with a plethora of clinically relevant data, emerging novel therapies, a better understanding of mechanisms of resistance that can lead to new therapeutic strategies, and a strong commitment from the leading hematology organization to address disparities and ensure equity. Read More
#ASH21 Day 3 Recap: Ensuring health equity & research findings

#ASH21 Day 3 Recap: Ensuring health equity & research findings

/ Blog, Insights
Day 3 of the ASH Annual Meeting & Exposition kicked off with a continuation of the Diversity, Health, and Equity track, focusing on changing the tide from paternalistic patterns and exclusion of marginalized populations to inclusion of clinical trial design and a “deliberateness” of engaging minority communities from the very start. This important effort to reevaluate the status quo is part of the hematology community’s commitment to ensuring equity and addressing disparities. Read More
#ASH21 Day 2 Recap: Research findings, new data and health equity

#ASH21 Day 2 Recap: Research findings, new data and health equity

/ Blog, Insights
Read a short recap of insights about day 2 of ASH, the world’s largest professional society committed to conquering blood diseases, ASH. Read More
#ASH21 Day 1 Recap: Tackling Health Equity and Highlighting New Research Findings

#ASH21 Day 1 Recap: Tackling Health Equity and Highlighting New Research Findings

/ Blog, Insights
The first day of the highly anticipated 63rd ASH Annual Meeting & Exposition kicked off with a new track focused on diversity, health, and equity. As the world’s largest professional society committed to conquering blood diseases, ASH is building and nurturing a global hematology community and workforce inclusive of diverse perspectives, talents, and experiences.  Read More
End of Year Infographic: A digital peer-to-peer education model designed to drive provider awareness, engagement and adoption

End of Year Infographic: A digital peer-to-peer education model designed to drive provider awareness, engagement and adoption

/ Blog, home-feed, Insights, pinned
Early education of the marketplace is crucial for a successful pharmaceutical product launch. We're pleased to share how our peer-to-peer education model drives more efficient provider education as well as Read More
End of Year Infographic: Empowering patients on their journey to improved confidence and communication

End of Year Infographic: Empowering patients on their journey to improved confidence and communication

/ Blog, home-feed, Insights, pinned
As patients take an increasingly active role in their own care, education plays a central role. Knowledge fosters shared decision making among providers, patients, and their families. We're pleased to Read More
End of Year Infographic: Fostering a powerful, patient-centric, continuing medical education model

End of Year Infographic: Fostering a powerful, patient-centric, continuing medical education model

/ Blog, home-feed, Insights, pinned
Tracking outcomes is essential to PlatformQ Health education, both as a means to continually enhance engagement and to assess knowledge gaps that support the development of future programming. We're pleased Read More
A patient-centric education model in 2021 and beyond

A patient-centric education model in 2021 and beyond

/ Blog, Insights
Education is at the heart of everything -- from launching new screening protocols, to releasing new medications, to enhancing patients’ quality of life.  Read More
Addressing the gulf between patient and provider perspectives

Addressing the gulf between patient and provider perspectives

/ Blog, Insights
Tethered education: Aligning patients and providers  What spurs patients to choose one treatment option over another? What are the hurdles patients face when presented with a newly FDA approved drug? Read More
Shortening the Diagnostic Odyssey

Shortening the Diagnostic Odyssey

/ Blog, Insights
Clinicians are facing challenges with diagnosing a wide range of conditions. Read More